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برنامه محتوایی
Its content program is made up of two key values: (1) holding true to the vision of the organization (called "the Foundation") and (2) telling good stories.
on the goal of your content program, you could target dozens of different audiences.
So before you start any content program, you need to have a clear understanding of who the audience is and ultimately what you want them to do.
We at the Content Marketing Institute (CMI) have six different perso- nas that we target with our content programs.
Julie Fleischer, director, media and consumer engagement for Kraft Foods, makes the case that brands should create content programs only out of authoritative topics.
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